In our project features the "design" an important position. We seek a new way of dealing with products. Not only the often-creative choice we want. We want to recapture in an effective and functioning, the design freedom.
Victor Papanek is a pioneer of this idea. His book "Design for a real world " is now authorized for over 40 years finally in a Published in German translation. The book that accompanied all the designers generations speaks to us with phrases such as: will, ds the true needs of the people just "need to design innovative, creative and interdisciplinary instrument. There must be more oriented to research and we can ruin our planet are no longer with poorly designed objects and buildings. "Or," as socially and morally committed designers, we have to deal with the needs of a world that stands with their backs to the wall .
find a review of the book in the current standard .
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